Jimmy Grinzaid
"Jimmy is smart, energetic and incredibly hard-working. A classic businessman who will do whatever it takes to satisfy customers..."
LinkedINRecommendation by Jeff Alperin, CEO, cc:Clients, LLC.
Sales & Marketing
Sales
- Know my customers (internal and external)
- Customers are not Right or Wrong - they are HAPPY or UNHAPPY
(happy ones pay and repeat)
- Sales is simply good communication, where the objective is to affect action
- Selling: get an order, get the order paid for, get a repeat order
- Superior product, Competitive cost, Timely delivery
- Understand human nature
- Easier to sell to an existing happy customer
- Listen... Find pain... Empathize
- Enthusiasm is contagious
- Know customer's interests, review them before a meeting, keep it current
- Re-direct a question 3 times to get to the true issue (why, why, why)
Marketing
- Know my product
- Know core competencies
- What separates the product/service from competition
- Present in an easy-to-understand manner
- Know where the customers are and Who they are
- Know customers' needs and pains
- Understand customers' need for my product/service
- How, When and Where to buy the product/service